Nastya Belikova
00:00 — Social strategy & execution

You have the idea. I make sure it gets done — properly.

Goal-first social strategy for brands and IP owners: YouTube, TikTok, Instagram, LinkedIn — wherever your audience really is. Plus the team, budget and timeline to make it real.

Book a free 30-min call How it works
5+ years
inside TheSoul Group, latterly as Head of Business Partnerships
€40K / month
revenue from a dormant TV library, by month five
[N] brands
pitched, scoped and managed across kids, fintech, consumer and media
EN · RU
working with clients worldwide from Nicosia, Cyprus
00:15 — Problems I solve

Does that sound familiar?

I work with consumer brands, kids & animation IP owners, fintechs and media companies — wherever social has to deliver a business result.

“We have a great idea, but it keeps stalling.”

Everyone likes it; nobody owns getting it out the door.

“We're on every platform and nothing moves the needle.”

Lots of output, no clear link to the business goal.

“What will this actually take?”

People, partners, budget and time — before anyone signs off.

“The agency pitch looked great. The results didn't.”

You need someone on your side who knows what's realistic.

“We need senior thinking, not another full-time hire.”

Strategy and oversight, sized to what you actually need.

00:30 — About

Hi, I'm Nastya.

I'll be fully honest with you. My goal isn't to sugarcoat — it's to tell you what will work, what it will cost, and what won't move the needle.

For more than five years I worked at TheSoul Group, most recently as Head of Business Partnerships, leading the Brand Partnerships and SMM teams. I pitched, priced and ran social programmes for brands, toy and animation companies, media owners and fintechs. Now I bring that inside view to your side.

  • Ideas get executed
    Not left in a deck.
  • Credibility first
    I only promise what can be delivered.
  • In it for the long run
    A partner, not a vendor.
Teaser · 01:00
[Teaser video — 60–90s, captioned]
Watch: how working with me looks, in one minute.
00:45 — Experience

Brands I've worked with

Most of my client work is under NDA, so the brands and the cases below are deliberately not matched. Here's who I've worked with, what the work looked like, and the scale of budgets I've managed.

[Brand]
[Brand]
[Brand]
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Selected cases

Anonymised under NDA · swipe for more
Media library · YouTube + TikTok
€40K / mo
revenue by month five, from zero
Challenge
A finished US court-show library with no active channel behind it.
What I did
Long-form reuse, re-editing and repackaging, with TikTok short-form driving viewers back to long-form.
Result
A self-sustaining revenue channel within five months.
[Industry] · [Platforms]
[Result]
[metric context]
Challenge
[One sentence on the situation.]
What I did
[What you did — the key move.]
Result
[Measurable outcome, even if modest.]
[Industry] · [Platforms]
[Result]
[metric context]
Challenge
[One sentence on the situation.]
What I did
[What you did — the key move.]
Result
[Measurable outcome, even if modest.]
[Industry] · [Platforms]
[Result]
[metric context]
Challenge
[One sentence on the situation.]
What I did
[What you did — the key move.]
Result
[Measurable outcome, even if modest.]
[Industry] · [Platforms]
[Result]
[metric context]
Challenge
[One sentence on the situation.]
What I did
[What you did — the key move.]
Result
[Measurable outcome, even if modest.]
One-off projects
€[X]K – €[Y]K
Ongoing programmes
€[X]K – €[Y]K / mo
Largest single deal
€[X]
01:00 — How it works · It starts with a free 30-min call

From first call to a plan
your team can actually run.

I take on a maximum of [2–3] clients at a time. Currently booking from [MONTH YEAR].

  1. 01 · Free

    30-min intro call

    Your goal, your audience and what success looks like. You leave with a high-level plan either way.

  2. 02

    Deep dive

    If the direction feels right, we start: your brand, data, audience and competitors.

  3. 03

    Strategy & plan

    Platform mix, content strategy and KPIs, built around your goal rather than the trend.

  4. 04

    Team & budget setup

    The team you may need — in-house, freelance or partners — with costs and timelines, ready for sign-off.

  5. 05 · Monthly

    Fractional Head of Social

    Senior leadership without a full-time hire: hiring and briefing, launch oversight and regular reviews against the goals we set.

Strategy (steps 02–04) from [PRICE] · Fractional Head of Social from [PRICE] / month

01:15 — Next step

Book a free 30-minute consultation.

Pick a time that suits you. We'll talk through your goal, and you'll leave with a high-level plan, whether or not we work together.

Prefer email? me@nastyabelikova.com · LinkedIn